Instant Analogue Camera

Remember instant photography? Course you do. It was all the rage until the digital revolution came along and widdled on its chips. Which is a shame because anything capable of instantly ejecting prints on the fly is brilliant fun. And we should know because we’ve just taken delivery of the Polaroid 300 Instant Analogue Camera.

Essentially an updated version of the snap-spewing contraptions of yesteryear, this funky little camera produces business card size prints within seconds of clicking the shutter. No downloading or USB-ing required. And get this: Lady Gaga has just been appointed the new Creative Director at Polaroid. Snaparazzi? Totally.










Calling this camera idiot-proof is a major understatement. Just press the button and before you can say ‘Did you see her with that massive telephone on her head?’ a quality image is ejected on a 2.1” x 3.4” slice of reassuringly Polaroid-ish film. It even reproduces that classic white border effect.

This being the 21st century, the good people at Polaroid have squeezed in several handy features, including auto flash, auto adjust, a 1/60 second electronic shutter and manual exposure compensation. It even plays Poker Face when it runs out of film. Okay, it doesn’t but you can hum it every time you open a new pack (sold separately).